Turn Picnic Ideas into a Profitable Offer

Price for the full workload

Include food, labour, equipment, styling, transport, setup, pack-down, cleaning, overheads, taxes, payment fees, and profit. Avoid pricing only the visible food and décor.

Create three clear packages

Offer a simple package for accessible celebrations, a signature package for your main audience, and a premium package with upgraded styling, catering, and personalisation. Add paid upgrades such as florals, grazing boards, children’s activities, custom signage, or extended hire.

Make booking easy

Show inclusions, guest limits, service area, lead time, weather policy, cancellation terms, deposit requirements, and enquiry steps. Use strong photos and request reviews after every successful event.

Suggested starting framework for Pretty Picnics: digital picnic planning guide AUD 19, signature picnic styling packages from AUD 450, and premium catered experiences from AUD 900, adjusted to actual costs and guest count.